LGK Note: Don’t ignore this opportunity to shift your paradigm to maximize marketing strategies, messaging and engagement. Your small business may have more in common with the most popular musicians and bands on Twitter than you think. Herein lays the one-minute spin for more social listening and less brand speak. Social listening is a process to monitor conversations and perceptions of one’s brand; however, it’s a good idea to eavesdrop on how others talk, connect and promote within their online communities. Extend your social listening boundaries. If your buyer personas and demographics remotely align with those who follow these chart toppers, tune in.
The Most Popular Musicians on Twitter
Posted on April 13, 2016 by Natalie Morin
Pop music fandom used to be measured in the amount of band posters and concert ticket stubs you had. Following musicians meant you saved every article in Rolling Stone Magazine about them and knew exactly when they were going on tour. Today, true fans follow their favorite singers and bands on Twitter, Instagram and Snapchat. These fans now know what these celebrities eat for breakfast and the names of their dogs.
With this in mind, PrettyFamous found the most popular musicians, judging by their Twitter follower counts. The list includes Twitter followers of individual musicians and bands as of April 12, 2016.
#55. Kelly Clarkson
@kelly_clarkson
Twitter followers: 10,751,645
#54. Usher
@Usher
Twitter followers: 10,860,925
#53. Paulina Rubio
@paurubio
Twitter followers: 10,885,778
#52. Carly Rae Jepsen
@carlyraejepsen
Twitter followers: 11,010,520
#51. Juanes
@juanes
Twitter followers: 11,136,570
#50. Ludacris
@Ludacris
Twitter followers: 11,156,176
#49. P. Diddy (Puff Daddy)
@iamdiddy
Twitter followers: 11,218,335
#48. Maroon 5
@maroon5
Twitter followers: 12,678,502
#47. Claudia Leitte
@ClaudiaLeitte
Twitter followers: 12,972,729
#46. Ashley Tisdale
@ashleytisdale
Twitter followers: 13,086,171
#45. Ricky Martin
@ricky_martin
Twitter followers: 13,315,795
#44. will.i.am
@iamwill
Twitter followers: 13,453,348
#43. Alejandro Sanz
@AlejandroSanz
Twitter followers: 13,637,037
#42. Snoop Dogg
@SnoopDogg
Twitter followers: 13,695,915
#41. Beyoncé
@Beyonce
Twitter followers: 14,204,605
#40. Ivete Sangalo
@ivetesangalo
Twitter followers: 14,541,863
#39. Agnez Mo
@agnezmo
Twitter followers: 15,153,675
#38. Mariah Carey
@MariahCarey
Twitter followers: 15,894,601
#37. Christina Aguilera
@xtina
Twitter followers: 15,899,538
#36. Chris Brown
@chrisbrown
Twitter followers: 15,933,422
#35. Blake Shelton
@blakeshelton
Twitter followers: 16,764,093
#34. Ed Sheeran
@edsheeran
Twitter followers: 16,790,931
#33. Coldplay
@coldplay
Twitter followers: 16,833,708
#32. Zayn Malik
@zaynmalik
Twitter followers: 18,637,566
#31. Avril Lavigne
@AvrilLavigne
Twitter followers: 19,858,142
#30. David Guetta
@davidguetta
Twitter followers: 19,898,126
#29. Eminem
@Eminem
Twitter followers: 20,111,923
#28. Nicki Minaj
@NICKIMINAJ
Twitter followers: 20,527,200
#27. Kanye West
@kanyewest
Twitter followers: 21,487,651
#26. Pitbull
@pitbull
Twitter followers: 21,978,477
#25. Louis Tomlinson
@Louis_Tomlinson
Twitter followers: 21,986,758
#24. Liam Payne
@Real_Liam_Payne
Twitter followers: 22,603,541
#23. Alicia Keys
@aliciakeys
Twitter followers: 23,175,105
#22. Niall Horan
@NiallOfficial
Twitter followers: 24,879,616
#21. Wiz Khalifa
@wizkhalifa
Twitter followers: 24,933,119
#20. Bruno Mars
@BrunoMars
Twitter followers: 25,032,592
#19. Adele
@Adele
Twitter followers: 25,906,186
#18. Lil Wayne
@LilTunechi
Twitter followers: 26,474,113
#17. Harry Styles
@Harry_Styles
Twitter followers: 27,809,669
#16. Pink
@Pink
Twitter followers: 27,890,795
#15. One Direction
@onedirection
Twitter followers: 28,028,950
#14. Miley Cyrus
@MileyCyrus
Twitter followers: 28,633,661
#13. Drake
@Drake
Twitter followers: 30,934,563
#12. Jennifer Lopez
@JLo
Twitter followers: 35,244,201
#11. Demi Lovato
@ddlovato
Twitter followers: 35,491,354
#10. Shakira
@shakira
Twitter followers: 37,645,896
#9. Ariana Grande
@ArianaGrande
Twitter followers: 37,980,387
#8. Selena Gomez
@selenagomez
Twitter followers: 41,507,611
#7. Britney Spears
@britneyspears
Twitter followers: 44,787,662
#6. Justin Timberlake
@jtimberlake
Twitter followers: 53,726,304
#5. Lady Gaga
@ladygaga
Twitter followers: 58,178,354
#4. Rihanna
@rihanna
Twitter followers: 58,728,546
#3. Taylor Swift
@taylorswift13
Twitter followers: 74,876,029
#2. Justin Bieber
@justinbieber
Twitter followers: 79,094,808
#1. Katy Perry
@katyperry
Twitter followers: 86,334,402
LGK’s Takeaway on Social Listening
Social listening is an invaluable tool for businesses of all types and sizes. Even those without a committed presence on social platforms should have a plan and process to monitor digital media channels. Turn up the volume!
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