The Foo Fighters are a Grammy-award winning American rock band with more than 11 million albums sold over the course of 21 years. Now they can add another accolade to the list, a spot on Campaign Monitor’s Top 100 Best Performing Email Marketing Campaigns of 2014.
In this edition of How’d They Do That?, the Foo Fighters’ email campaign, developed by Silva Artist Management, offers a significant lesson to inspire your small business email marketing objectives. Notably, design matters and responsive design matters even more. In other words, design your email marketing creative for viewing on all types of devices. The statistics speak for themselves; more than 53 percent of email opens happen on a mobile device according to Litmus, a testing service for web and email effectiveness.
Campaign Monitor says of the Foo Fighter’s email:
This rock-and-roll responsive design is cool! Hooking the viewer up-front with the trailer video, then leading onto an inspirational image before the ‘buy now’ buttons begin to appear is a sure way to have put readers in the right mood to purchase.
Visit Campaign Monitor to see this and other top performers of 2014.
Have you embraced responsive design for your small business email marketing? Feel free to share your thoughts in the comments section of this post.
In the meantime and back to a personal admiration for the Foo Fighters, they are one of my favorite musical artists. In full disclosure, I’ve been a Dave Grohl fan since his Nirvana days. Enjoy these two tracks, 1991’s hit, Smells Like Teen Spirit, and 2014’s The Feast and The Famine.
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GB O’Brien
LGK Principal