For many small businesses, public relations (PR) is easier said than done. With the right plan, budget, skill sets and tools, public relations will maximize the marketing momentum and ROI (return on investment). PR is a vital component of the marketing mix and should not be overlooked due to lack of time or resources.
In this installment of You Can Do This!, take a moment to review how PR has changed in the world of digital and gain invaluable insight to develop tactics that benefit your small business marketing.
What role does PR play in your marketing mix? Share your thoughts in the comments section of this post.
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