I am a quotes kind of person. Good ones inspire me, help me focus and make me go into deep thought. One of my favorite quotes is from Supreme Court Justice Thurgood Marshall. He gave a couple different variations of it when asked how he wanted to be remembered, “He did the best he could with what he had.”
Here are some timeless quotes to motivate you to think and do better in your business and life and to help you get some Marketing Mojo. Cultivated from thought leaders, marketers and average people, I gathered these from social media memes, Brainy Quote, biographical websites, Canva downloads and of course, Forbes Quote of the Day, a frequent stop.
ADVERTISING AND BRANDING
Advertising may be the only business in the world where the clients with the most money can make demands until they get the agency’s worst product, while the small client with little to spend must meekly accept the agency’s best. Thomas D. Murray
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. Warren Buffett
A brand is no longer what we tell the consumer it is-it is what consumers tell each other it is. Scott Cook
CONTENT
Content is king. Bill Gates/Sumner Redstone
The ultimate content strategy is listening. Marcus Sheridan
Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one. Robert Rose
CREATIVITY AND DESIGN
Creativity is intelligence having fun. Albert Einstein
Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s how it works. Steve Jobs
Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun. Mary Lou Cook
DIGITAL
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. Marc Ostrofsky
Your website should be your calling card, or your business front door. James Schramko
It can be easy to become “friends” or “connected” with someone in the digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships. Lewis Howes
LEADERSHIP
No one’s a leader if there are no followers. Malcolm Forbes
Earn your leadership every day. Michael Jordan
The art of communication is the language of leadership. James Hume
Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership. Colin Powell
Don’t find fault, find a remedy. Henry Ford
The supreme quality of leadership is integrity. You don’t lead by hitting people over the head—that’s assault, not leadership. Dwight Eisenhower
It is not fair to ask of others what you are not willing to do yourself. Eleanor Roosevelt
LIFE
I do everything on my phone as a lot of people do. Mark Zuckerberg
Whatever you are, be a good one. Abraham Lincoln
It is your passion that enables you to do that thing you were created to do. T.D. Jakes
Follow your instincts. That’s where true wisdom manifests itself. Oprah Winfrey
If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban
The importance of gratitude is never forgotten. Deborah Lee
MARKETING
Marketing without data is like driving with your eyes closed. Dan Zarrella
Marketing is a contest for people’s attention. Seth Godin
Make your marketing so useful people would pay you for it. Jay Baer
Word of mouth is way more important than millions of dollars spent marketing. Isaac Hanson
In marketing, I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. John Romero
I hope some of these words will encourage you to succeed as you are engaged in projects and situations.
Leisa Chester Weir
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