By N. L. Hohns
Brainstorming is the formalized process of team ideation. It is one of the quickest, most accessible and effective methods available to promote creative problem solving, generate new ideas, uncover exceptional opportunities and pave the way for successful innovation. The first step in embracing the collaborative innovation process is to assemble a carefully selected team of eight to ten thinkers. Choose carefully. Your group should include people with different skill sets, backgrounds, personalities and perspectives.
Here are four of our nine rules for brilliant brainstorming:
- State the purpose of the gathering. Define the problem.
- State the goal. What do you hope to accomplish in the session.
- Set the tone. Aim to create an open atmosphere where new ways of thinking may provide new solutions.
- Begin with the mindset that anything is possible.
Visit our website to obtain all nine rules and to read this brief in its entirety.