In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to guide small businesses through the process of PR pitching – connecting and developing a relationship with the media and third party influencers to share your content or story in ways that reach and influence your customers and prospects. May this information be a catalyst to help you maximize your public relations strategy, pitching practices, and marketing momentum.
What’s your point of view on PR pitching? Feel free to share your thoughts in the comments section of this post.
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