In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on social media advertising. In order to reach your target audience, it’s become increasingly obvious that you have to pay to play. Social media has evolved. Marketers, small business and corporate alike, must budget for social just as any other media platform, be it newspapers, magazines, radio, TV, cable and outdoor, to name a few. May these resources be the force to help you maximize your marketing momentum and to manage your bottom line.
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