The overwhelmingly dominant force in social media is still Facebook. By every measure… total number of users, total visitors per month, total number of posts, etc. etc., Facebook still comes out on top. Their most recent claim of dominance was its announcement of 2 billion users per month. So, there are 7.5 billion people on earth and a quick mathematical calculation yields this amazing stat:
- Facebook is used by 26% of the world’s population every month.
If your business is not on Facebook, there might be a compelling reason or it might be time to revisit your social media strategy.
Regarding content, video is now the content of choice and there seems to be an unlimited demand. People are watching videos online every day (55% of people) and this brings us to a couple more amazing stats:
- Social media posts with video are shared 1200% more than posts with text and graphics.
- Viewers remember 95% of a message, whereas readers remember 10%.
The climate was ripe for Facebook Live’s creation and utilization. Initially used for personal pages, now fan and groups pages have now found great success marketing with Facebook Live. While it’s a natural for events, depending on your product or service offerings, there are lots of ways to use this platform. Here are a few ways it can be a great marketing tool:
- New product launches
- Sneak peaks
- Customer service/branding (such as answering a few FAQs live, perhaps by the head of the company)
Not sure about how or where to get started? On a recent edition of The Marketing Mojo Show, our guest Max Szadek, Founder of Divabetic, a diabetes wellness organization shared his expertise from first-hand experience using Facebook Live. Get his engaging tips on how to maximize your marketing momentum and how to get participation from your friends and fans in A Facebook Live Marketing Guide.
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