As evidenced by dictionary word additions like man cave in 2012, selfie in 2013 and big data in 2014, Merriam-Webster has to change with the times to remain relevant. Their new entry for 2015 might just be mobile marketing.
Note these statistics:
- Mobile devices now make up 60% of internet usage – more than PCs. (Source: InMobi – see graphic above)
- Online shoppers are less likely to shop around when using a mobile app. (Source: comScore)
- Almost 60 percent of Amazon.com shoppers used their cell phones for the 2014 holiday season. (Source: Amazon)
AND
- 75% of cellphone users bring their phone to the bathroom. (Source: 11Media, IT in the Toilet)
As with the growth of cell phone sizes, our prediction is the growth of mobile usage for the internet will continue at staggering rates. To ensure you are prepared, here are a few musts:
- Make sure your website is responsive.
- Test your email marketing campaigns on a mobile device.
- Consider a mobile app.
- Ensure your blog is cellphone friendly.
- Check every internet project on various cellphones before implementation.
Before we bid farewell to 2014, enjoy a bit of big data, one of the newest entries to the dictionary. This clip comes from The Marketing Mojo Show featuring Nancy L. Hohns.
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Happy New Year!
Leisa Chester Weir
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