In the world of MarCom (marketing communications), there’s a point of view for every issue, topic and practice. In this installment of MarCom POV, we’ve selected a few to give greater insight on customer relationship management (CRM). One of the featured articles below cites studies that demonstrate companies with a fully utilized CRM system can increase sales by 29 percent. May this information be the catalyst to help you maximize your marketing momentum and to manage your bottom line.
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